Hi, I’m Aniko. I’m a recovering social media marketer.
I’ve spent nearly two decades in the Big Tech ecosystem running an award-winning marketing agency, The Kitchen Collaborative, working inside of social media since before “influencer” was even a word. I know exactly how these platforms are built to capture attention, because I built the campaigns that did it. I’m as tech-forward as it gets. I just know that modern screen technology products are not built for the developing mind.
Then I had kids, and everything I knew about tech got a lot more personal. Even with a slow-tech approach at home, we still struggled. When I started talking to other parents, I realized everyone else was struggling too, and there were no resources that explained the connection to mental health for kids. That’s why I co-founded DopaMind, a digital wellness nonprofit for kids and their caregivers. Our judgment-free approach is based on my own beliefs. Science and evidence first. Mom guilt-free. Teen eye rolls minimized. In my journey, I’ve educated thousands of parents and educators, interviewed more than seventy experts, and read countless books — and I don’t mean the fun kind. So whatever you’re dealing with, I probably already know the answer. And if I don’t, I know where to find it. Staying objective and taking complicated information and simplifying it is part of being a successful marketer and former college instructor. I now bring this approach as a coach and consultant to families, schools, and businesses.
All of it culminated in my 2026 book, The Tech Parenting Rulebook, a simple collection of tips to raise healthy kids in the digital age, endorsed by dozens of leading experts in the child development and tech space. Today, I split my time between The Kitchen Collaborative, DopaMind, and my work here as a private digital wellness speaker & consultant. Because as moms, we all need three jobs, right?
years in building brands online
20+
3+
years leading a nonprofit
11+
years in education experience
Certified Digital Wellness Educator, DopaMind
Claude 101 & AI Fluency Framework & Foundations Certificates, Anthropic